2022-01-19

I'm back in the air again today for the first time in 2022. Early this year because it's my first time attending the IMSA premier rounds at Daytona International speedway. I am looking forward to working through the Rolex 24 hour race with a bit of trepidation just because I haven't had to work for that long continuously at a racetrack before. Do I have a plan? Of course. Will everything work out? Who knows, but that's part of the excitement. I have to be ready for whatever changes creep into the design. After all, that's how we evolve (at least according to Darwin). The first weekend is the "Roar before the 24". I have a few clients that I will be working with over both weekends, but during the Roar, I will spend a lot of time photographing things that mark the beginning of a year in racing. Drivers and teams will need headshots. Often total body headshots (I know the term is a little oxymoronic but what I mean is that the photo is taken against a pure white background so that the image of the driver can be "cut out" in Photoshop, and an editor or graphic designer can place the image into other forms of media. I have done this for the past few years since I am the series photographer for a few different racing programs, but this is an opportunity to do things a little differently. I will take a small amount of creative license, which I am looking forward to doing.

I have invested quite a bit of money on the gear required to up my craft to a higher level; offering more services to clients is always a good thing, as long as the level of professionalism remains exceptionally high. I am confident that I will provide a level of service that prospects will notice favorably and benefit from widening my skills and products.
Sadly, This is also the longest time I've been away from my adorable wife, who keeps the home fires burning. As much as it is challenging to have to work away from the comforts of home, knowing she is there and I will see her smiling face again soon brings me joy.