Back to Daytona 2024 edition

The IMSA "Roar Before the 24" weekend often marks the start of my racing season, offering a welcome escape to Florida's sunny climes—a stark contrast to the predictable onslaught of arctic weather and snow battering the suburbs of Philadelphia during this time.

Attending Media Day, I'm always struck by a bittersweet sentiment, standing on the threshold of a new year brimming with possibilities and commitments. The camaraderie with friends and coworkers is palpable, yet tinged with the realization of the impending hectic schedule.

This year, the driver headshots session proceeded seamlessly. It's fascinating to observe the varying approaches individuals take in front of the camera. Some opt for striking "cool effects", others aim for a polished look, while a few express their uniqueness through creative poses. This diversity not only challenges me to conjure fresh designs each year but also to align with the dynamic energy and intensity of the drivers. Among them are familiar faces I've collaborated with over the years, as well as newcomers bringing fresh energy and personalities.

IMSA VP Sportscar Challenge, The Roar Before the Rolex 24, Daytona International Speedway, Daytona, FL, #37, Thaze Competition, Mercedes AMG GT GT4, GSX
WeatherTech SportsCar Championship, Roar Before the Rolex 24, Daytona International Speedway, Daytona, FL, #2, Patricio O'Ward, United Autosports, Oreca LMP2 07 United Autosports, LMP2

The first event of the season is also my initial glimpse of the new car liveries. It's akin to the nostalgia and excitement of encountering a high school crush who had moved away and, by chance, meeting them years later in a local grocery store parking lot.

WeatherTech SportsCar Championship, Roar Before the Rolex 24, Daytona International Speedway, Daytona, FL, #7, Josef Newgarden, Felipe Nasr, Matt Campbell, Dane Cameron, Porsche Penske Motorsport, Porsche 963 Porsche Penske Motorsport, GTP

A particularly exhilarating aspect of this event is the night practice. Working on races that extend into the evening is a rarity for me, and the next two weeks present more such opportunities than I'll likely have for the rest of the year. These sessions are a precious commodity, necessitating meticulous planning to maximize their potential.

WeatherTech SportsCar Championship, Roar Before the Rolex 24, Daytona International Speedway, Daytona, FL, #64, Harry Tincknell, Mike Rockenfeller, Chris Mies, Ford Multimatic Motorsports, Ford Mustang GT3 Ford Multimatic Motorsports, GT Daytona Pro
WeatherTech SportsCar Championship, Roar Before the Rolex 24, Daytona International Speedway, Daytona, FL, #01, Sebastien Bourdais, Renger van der Zande, Scott Dixon, Alex Palou, Cadillac Racing, Cadillac VSeries.R Cadillac Racing, GTP

Currently, I'm in the midst of a two-day break between the Roar and the Rolex 24. It's impractical to travel home in this short interval — barely enough time to do laundry, let alone the expense of a round-trip flight. However, being away from my family for this extended period, especially at the year's outset, is challenging. It underscores a clear message: it's time to get back to work.

Let's dive in...